Glossary

What Is Ecomail?

Written by Jack Zagorski | Mar 16, 2026 3:25:44 PM

Ecomail is an email and omnichannel marketing platform, and the parent company of DMARCeye. It has a particular emphasis on ecommerce, helping businesses manage and automate customer communication across email, SMS, and social channels.

Ecomail was founded in the Czech Republic and has grown into one of the leading email marketing platforms in Central and Eastern Europe. The platform is designed to be accessible to marketers at all skill levels, combining ease of use with a robust feature set typically associated with enterprise tools.

Email Editor and Templates

At the heart of Ecomail's design experience is a drag-and-drop email editor powered by Topol, a standalone email design tool that was originally developed as an internal project within Ecomail before being spun out as its own product. The editor requires no coding and gives users access to a library of 100s of professional templates covering a broad range of use cases, from promotional newsletters to transactional messages. An AI assistant built into the editor helps users generate subject lines, refine copy, and write product descriptions.

Automation and Campaigns

Ecomail includes a visual automation builder that allows teams to set up multi-step, behavior-triggered email sequences without technical expertise. Pre-made scenarios cover common use cases such as welcome series, birthday campaigns, abandoned cart recovery, and personalized product recommendations. The platform also supports A/B testing of subject lines, sender names, and template variants.

Segmentation and Personalization

The platform offers advanced segmentation tools that allow businesses to divide their contact database by behavior, preferences, demographics, and e-commerce activity. Personalization goes beyond inserting a subscriber's name; Ecomail supports dynamic content blocks that render different content to different segments within a single send, making campaigns feel individually tailored at scale.

Integrations and Omnichannel

Ecomail integrates with major ecommerce platforms including Shopify, WooCommerce, and PrestaShop, enabling real-time synchronization of orders and customer data. It also connects with Zapier and offers a public REST API for custom integrations. Beyond email, the platform supports SMS campaigns and connects with Facebook and Instagram for unified audience engagement across channels. Ecomail claims a 99.97% deliverability rate and offers dedicated IP addresses for clients who require isolated sending reputations.

Compliance

The platform adheres to GDPR requirements and supports double opt-in to ensure subscriber consent is properly documented. This is important for any European business operating under data protection regulations.

Ecomail and DMARCeye

DMARCeye was built by the Ecomail team and shares its commitment to email best practices. Organizations using Ecomail for their marketing campaigns can use DMARCeye alongside it to monitor DMARC compliance, track authentication results across all sending sources, and protect their domain from unauthorized use.

Sign up for a free trial of DMARCeye and start protecting your email domain today.

To learn more about DMARC and related terms, visit our glossary.